1. Credibility

A website not only puts the business out there and makes itself known. Because modern consumers expect it, it instantly gives a business credibility.

2. Brand Development

A brand is the lasting representation of your business.  It not only makes a business recognizable, it’s the personality that consumers come to know and trust.  Websites help businesses both illustrate and reflect their brands with design, layout, and content. Most importantly, websites help businesses more easily tell their story.

3. Marketing

Small businesses don’t usually fare well on search engine result pages; and with lower visibility, it becomes harder to compete and generate more web traffic. With SEO and digital marketing, small businesses can rank higher and increase their customer traffic.

4. Competition

Digital competition is fierce.  Most businesses have social media accounts, but those who don’t have a website simply can’t compete with the companies that do.  Consumers generally maintain a poor view of companies who don’t have a website.  To them, if a business isn’t investing in a web presence, they must not care about their performance.  Consumers tend to be apprehensive with these companies because they don’t  want to waste their time and money on low-quality products and services.

5. Control

Websites put small business owners at the wheel. They can drive and control what people see and how they’re perceived.  Website owners can see how long their audience stays logged onto their page, which keywords are searched for, and which sites are visited after theirs. 

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